Efficient advertisement copy is: • Clear and concise • Aligned with consumer intent • Focused on benefits and value • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Excellent ad copy can improve your Quality Score, a metric used by Google to evaluate how valuable and relevant your advertisements are. Continuous optimisation includes: • Adjusting quotes • Testing new advertisement variations • Getting rid of low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Reviewing budget allowance • Improving Quality Score • Maintaining account structure These adjustments make your campaigns more efficient over time. Reports may consist of: • Number of clicks • Cost per click • Conversions created • Expense per conversion • Keyword performance • Advertisement efficiency • Audience insights • Spending plan patterns • Suggestions for improvement Clear reporting allows you to understand how your financial investment is carrying out and makes sure that your marketing choices are backed by real data.
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