Efficient ad copy is: • Clear and succinct • Aligned with client intent • Focused on benefits and worth • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Great ad copy can improve your Quality Rating, a metric utilized by Google to examine how valuable and appropriate your advertisements are. Continuous optimisation includes: • Changing quotes • Checking new advertisement variations • Removing low performing keywords • Adding brand-new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Reviewing budget allotment • Improving Quality Rating • Keeping account structure These adjustments make your campaigns more effective over time. Reports might consist of: • Number of clicks • Cost per click • Conversions generated • Cost per conversion • Keyword performance • Ad efficiency • Audience insights • Budget patterns • Suggestions for enhancement Clear reporting enables you to understand how your investment is performing and guarantees that your marketing decisions are backed by real data.
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