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Reliable ad copy is: • Clear and concise • Aligned with consumer intent • Focused on advantages and value • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Good ad copy can improve your Quality Rating, a metric used by Google to evaluate how practical and appropriate your ads are. Continuous optimisation includes: • Changing bids • Evaluating new ad variations • Removing low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Examining spending plan allowance • Improving Quality Rating • Preserving account structure These adjustments make your campaigns more efficient over time. Reports might include: • Number of clicks • Cost per click • Conversions created • Expense per conversion • Keyword performance • Advertisement performance • Audience insights • Spending plan patterns • Suggestions for enhancement Clear reporting allows you to comprehend how your investment is carrying out and makes sure that your marketing choices are backed by genuine information.